From men’s health to women’s wellness! Bold Care launches Bloom to meet growing demand – Brand Wagon News

The women’s wellness market in India is witnessing growth, driven by increasing awareness around health and well-being across different life stages. From reproductive health to menopause, the demand for targeted, science-backed solutions is higher than ever. This surge in demand coincides with the rising consumer preference for products addressing specific concerns like PCOS, sexual health, and pregnancy care. Brands are stepping up to cater to these needs, and Bold Care, a wellness brand that has made strides in the men’s health sector, is now expanding its focus. After building a Rs 100-crore business in just four and a half years, Bold Care is launching its latest venture—Bloom, a women-focused wellness brand aimed at providing outcome-oriented, affordable solutions.

The Indian wellness market was valued at nearly $78 billion in 2020, positioning India as the 12th largest market for wellness among the top twenty globally, according to Statista. In 2024, the revenue in the Feminine Hygiene market is projected to reach $6.52 billion, with an anticipated annual growth rate of 4.90% from 2024 to 2029 (CAGR).

 “We are finally introducing Bloom, our new brand, after working on it for almost a year. We’ve been focusing on Bold Care, building a 100-crore revenue business, and now we’re venturing into a new category,” Rajat Jadhav, co-founder and CEO, Bold Care, told BrandWagon Online. Bloom will focus on seven key areas: sexual health, menopause, pregnancy care, period care, and nutrition, among others. 

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In a market crowded with wellness products, the challenge for Bloom will be to carve out its space. With Bold Care’s iconic advertising campaigns featuring co-founder Ranveer Singh and internet star Johnny Sins, which made a significant impact in men’s wellness, the strategy for Bloom will be different. “For Bloom, we’ll take a patient approach. We’ll focus on basic marketing, distribution, and branding over the next six to 12 months. While Bold Care ads worked well, Bloom requires a more nuanced approach,” Jadhav explained. 

Bloom’s distribution will initially be e-commerce and quick commerce-focused, with plans to expand into offline retail over time. Jadhav mentioned that the brand would explore exclusive partnerships with newer players in the online marketplace, aiming to create visibility through collaborations. 

One of the most pressing questions for Bloom will be how it differentiates itself in a market where large players are already dominant. Bold Care, with its focus on affordability and clinically tested products, aims to stand out by offering “Female-friendly wellness products, coalition food toppers, and testing kits,” said Jadhav. However, the critical test for Bloom will lie in its ability to resonate with women across different life stages while scaling distribution.

There are also considerations around the role of brand ambassadors in promoting Bloom. While Jadhav confirmed that early conversations have taken place, nothing is concrete yet. “Our focus is on refining the brand and products first,” he stated, suggesting a pragmatic approach to building Bloom’s identity before leveraging high-profile endorsements.

The launch of Bloom by Bold Care marks the brand’s entry into the competitive women’s wellness market, a sector that has seen rapid growth as consumers increasingly seek tailored health solutions. While Bold Care has built a foundation in men’s wellness, with success in drawing attention to underserved categories, Bloom faces the challenge of differentiating itself in a crowded field. Competing against established players, Bloom’s performance will hinge on its ability to effectively implement its marketing, distribution, and engagement strategies, as well as resonate with its target audience through innovation and value-driven offerings.

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