Many celebrities have income that they can use to do just about anything with. But a growing number of female stars are choosing to do the same thing with their hard-earned cash: invest it in women’s health.
Celebrities from Sophia Bush to Oprah Winfrey are investing in companies focused on behavioral health, telehealth, reproductive care, and more — all with the goal of helping women. Women’s health hasn’t traditionally been a focus for investors, making these moves even more important.
So, which celebrities are investing in women’s health? Here’s a breakdown.
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Serena Williams
Image Credit: Aaron J. Thornton / Getty Images Serena Williams has a hand in several women’s health companies through her venture capital fund, Serena Ventures. The company has backed the weight loss platform Noom, the digital platform for maternal health Mahmee, women’s healthcare product maker Lola, core and pelvic floor care company Every Mother, menopause supplement company Wile, at-home cervical cancer screening company Teal Health, and virtual couples therapy platform Ours.
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Oprah Winfrey
Image Credit: Roy Rochlin / Getty Images Oprah Winfrey is an investor in Maven Clinic, which is the largest virtual clinic for women’s and family health. She also owns a stake in WW (formerly WeightWatchers), which has several programs designed to help women. “Ritual is important for stabilizing change in your life,” Winfrey said of WW. “WW and I both know how important it is to have regular support and to have other people who believe as you do, inspire you, and help you make changes. These events are our gathering place.”
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Emma Watson
Image Credit: Gilbert Flores/WWD In the years since leaving Hogwarts, Emma Watson has been a vocal supporter of women’s advancement and empowerment (she has been a UN Women Goodwill Ambassador since 2014, after all). That extends to her investments: in 2024, TechCrunch reported on Watson’s previously undisclosed investment in Hertility, a UK-based company that provides at-home hormone and fertility tests.
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Sophia Bush
Image Credit: JC Olivera / Getty Images One Tree Hill and Chicago PD star Sophia Bush has worked alongside her business partner, Nia Linder Batts, to invest in several women-owned businesses. Her latest venture is Oya FemTech Apparel, a company that makes soft clothes that are designed to repel odors and lower the risk of irritation. “Not only is [founder Mitchella Gilbert] an innovator, but they’re making sure the newest and best tech will always meet their rigorous standards, perusing a utility patent, which will protect both the product’s integrity and the consumers who wear it as the company grows,” Sophia wrote on Instagram. These leggings have a breathable, replaceable pad, along with panels that promote ventilation around the inner thigh. “They are solving a problem that many established brands have continued to overlook,” Bush said.
Bush also announced on Instagram in August that she’s “so proud” to invest in Aunt Flow, a company that offers free period products. “They are replacing archaic, coin-operated tampon dispensers with patented free-vend period product dispensers that are rust-resistant, hold five times the product, and only take 30 seconds to reload,” Bush wrote on Instagram. The dispensers “allow schools and businesses to offer 100% organic cotton tampons and pads for free,” she added.
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Gwyneth Paltrow
Image Credit: Rachel Murray / Getty Images Gwyneth Paltrow is known for her website Goop, which regularly shares information on alternative feminine care treatments. She’s invested in a slew of companies that focus on women’s health, including the fertility clinic KindBody, mental health platform Real, clean medication company Genexa, and menopause solution brand Evernow.
“I am honored to join Kindbody on their mission to create global access to high-quality women’s health and fertility care,” Paltrow said in 2021. “I believe Kindbody’s dedication to reducing barriers to care, championing diversity, and improving the patient experience will propel essential change in the health care system.”
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Jennifer Lopez
Image Credit: Gilbert Flores / Getty Images JLo has a few investments in women’s health. She backs Hims & Hers, the tele-health company that sells prescription and over-the-counter drugs online. She also invested in Sarva, a yoga and wellness startup.
“We’re always focused on providing for people who grew up the way we did,” Lopez told People of her partnership with Hims & Hers, which she invested in alongside her then-fiance Alex Rodriguez. “We saw it as a company that was offering a modern approach to health and wellness in a way that was responsible and accessible. It’s so great to be a part of.” Lopez also launched Limitless Labs, which works to raise funds for Latina entrepreneurs.
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Maria Sharapova
Image Credit: Ella Hovsepian / Getty Images Former tennis star Maria Sharapova’s investment in women’s health largely revolves around fitness. She’s an investor in both home gym Tonal and beauty and wellness brand Therabody, which makes the popular Theragun.
“The world of fitness is so personal and individual. That’s what Tonal is catered to do,” Sharapova told Fortune. “It does this through the technology that’s made for you, not just made for all your friends. I think that’s what is so impressive.”
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Halle Berry
Image Credit: Daniele Venturelli / Getty Images In addition to founding her own women’s health company Respin, Halle Berry has an equity stake in probiotic company Pendulum Therapeutics, and also serves as an advisor to the brand. “After taking the product for a year and a half, I’m just all around better and feel healthier,” the Oscar-winning actress told Harper’s Bazaar in 2023. “Ultimately, Pendulum let me come on board and invest, and came up with the idea that I could be the chief communications officer and get this message out to other people to help them understand how to become healthier and lead better lives.”
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Cindy Crawford
Image Credit: Jason Howard Bauer Griffin / Getty Images Supermodel Cindy Crawford is an investor in Prenuvo, a company that offers full-body MRI scans to help screen for cancer and other illnesses. Crawford hasn’t spoken publicly about her investment, but the company has been getting plenty of buzz. It was also featured on a recent episode of The Kardashians, after Kris Jenner underwent a scan and was told she had the health of a 40-year-old.
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Megan Rapinoe
Image Credit: Steph Chambers / Getty Images Soccer star Megan Rapinoe is an investor in the mental health platform Real. “In my personal financial portfolio, my financial advisor and firm have a huge commitment to impact investing,” Rapinoe told Forbes. “Of course, we’re trying to make money and to be successful, but we also want something that’s going to be disruptive and provide a new way forward. I don’t think we can just continue to do the same things.”
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Mindy Kaling
Image Credit: Dia Dipasupil / Getty Images Along with Winfrey, Mindy Kaling is an investor in virtual clinic Maven. She also backs the skincare brand Lion Pose. “We did a Zoom and they were such A students,” Kaling told People of Lion Pose’s founders. “They had this great vision and this product that they loved and they also had, which was nice given what my job is, this passion for more representation in clinical healthcare and skincare space. But I also had to test the products because just liking them isn’t enough.”
Kaling said she was hooked after trying the brand’s Unspotted 4X Dark Spot + Hyperpigmentation AHA Serum. “I started to notice results in two weeks and to me, that was very fast. I just love it,” she said.
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Reese Witherspoon
Image Credit: Steve Granitz / Getty Images Witherspoon, along with Kaling and Winfrey, is a backer for the Maven clinic. According to a 2024 CNBC report, the company was valued at $1.7 billion in 2024. In 2021, Witherspoon tweeted about the impact the company is having, writing, “Check out the incredible work that @mavenclinic is doing in the female / maternal health space. Game changers in modern healthcare.”
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Cameron Diaz
Image Credit: Swan Gallet/WWD Cameron Diaz, who has authored two health books, has long been vocal about women’s health. In 2022 she joined Gwyneth Paltrow and Drew Barrymore as an angel investor in Evernow, a telehealth company focused on perimenopause and menopause. The company connects women with doctors who are well-versed in menopause and who will prescribe drugs like HRT.
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